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Curtis Jere is a compound nom de plume of artists Curtis Freiler and Jerry Fels. The two founders combined pieces of their own names to create the C. Jeré signature. The company was founded in 1963 by Fels and his brother-in-law Curtis (Kurt) Freiler. Freiler was the production chief and Fels was head of design. Their goal was to produce “gallery-quality art for the masses”.